Tuesday, March 3, 2009

MAC Cosmetics + Hello Kitty= Love!

MAC Cosmetics and Hello Kitty have joined forces for a Spring 2009 campaign. The makeup collection came out just a few weeks ago at the beginning of February. This fresh take on makeup and fashion brings out the gothic girly girl in all of us. There is heavy emphasis on the two different types of women which is apparent in the two lines: Hello Kitty Mild and Hello Kitty Wild. Both are sweet, innocent, however capable of being edgy and b-a-d. The lines offer bold colors and soft pinks.

As a child of the 90s I appreciate this partnership. In elementary school, all my watches, backpacks, and pencil cases were Hello Kitty (and sometimes other Sanrio characters.) The first real lipstick I bought at age 13 was MAC Freeze which is a retired color. I never stopped buying MAC and will always have a soft spot for Sanrio.

This campaign also offers fun accessories with a signature Gothic hello kitty such as a makeup bag, bracelet, key chain, and tote. However as fun as they are, those items that were under $20 are already sold out and the remaining stock is upwards from $40 so not the biggest bargain.

With all that said,I am a big fan of this unique makeup campaign and the next time I buy an eye shadow it will definitely be from this collection!

What do all of you think?

For more info, check out the MAC website and register for their sweepstakes. You might win a Swarovski adorned couture dress or some free makeup!

MAC Hello Kitty Campaign

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