We all know the procedure by now: well known and coveted designers create cheaper lines for affordable stores. And don't we love it! Not all of us can afford designer prices (especially in this economy) so why not make their designs more affordable for the masses. It's a win win (designers make BIG bucks for these collections). This season Abaete and Alice and Olivia created some great shoes for SS09. Shop at Payless.com for more from their collections.
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ReplyDeleteHowever, attitudes have changed, consumers are more educated and if they are prepared to pay a few thousand euros for a bespoke suit with hand-stitched buttonholes and a canvas interlining and purchase a crocodile Christian Louboutin Pumps, then they are not going to be satisfied with a cynical piece of battery-powered brand extension.
Gildo Zegna of the eponymous men's apparel brand, explains what prompted him to work on a watch with Gino Macaluso, proprietor of Girard Christian Louboutin Sandals.