Tuesday, November 17, 2009


We love shoes, we love social consciousness, and we love competitions!

Jimmy Choo is launching their latest campaign to support and raise awareness for the Elton John AIDS Foundation. These two collaborating groups are having a photo competition and 25% of the proceeds will be donated to the Simelela Rape Center in South Africa to provide outreach and aid to the victims.

The theme of the photo competition is "you, your shoes and 72." The image you choose should incorporate this idea which you can learn more about from the below website.

The prize will be the ultimate Jimmy Choo VIP experience! The winner will be chosen December 7th and be invited to spend a day at the Jimmy Choo headquarters and choose 7 pairs of shoes and 2 handbags.

Jimmy Choo 72 Competition


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